Search Engine Strategies for your Small Business – Small Business Show 162

What does it take for your Small Business to rank high on search engines when customers are looking for your products or services? Should you be allocating most of your ad budget to search, or are there better methods for your particular business to connect with customers? Join us on this episode of the Small Business Show for these topics and much more!

Don’t miss the episode where your co-host Shannon Jean admits: “I hate search, it makes me feel stupid.” Hear his story and either laugh at or commiserate with him as he shares his frustration about ranking high on page one of search results. You’ll also learn why he feels that search engines are just another marketplace, like eBay or Amazon, only focused on selling your business information and how that changed his focus and approach to success with search.

Dave Hamilton shares his story of battling scraper sites that market his own content, while blocking the original posts on search engines and how he is working to solve the problem.

We then spend time helping you to focus your SEO priorities to better achieve success with tips and tricks about using SEO companies, consultants and in-house talent to raise your rankings. We wrap up the show with advice about ignoring your competitors that you don’t want to miss.

Listen in to episode 162 of the Small Business Show and then join us at the Small Business Support Group to share your story and get your questions answered.

00:00:00 Small Business Show #162 for Wednesday, March 14, 2018
00:01:17 SXSW Conference and Festivals
00:03:22 Watch your intake
00:04:51 Drunk words are sober thoughts
00:06:29 Managing the party
00:07:40 Building a Different Bond
00:09:08 Near Me Searches on Small Business Show
00:09:51 SEO and Keyword Optimization
00:12:48 Value vs. Relevance
00:13:34 SPONSOR: Visit for 20% off your first year.
00:16:48 Dave’s SEO Story with Duck Duck Go
00:18:52 Bing and Yandex feed Duck Duck Go
00:20:20 Scraper sites are the worst!
00:21:56 Your site has a block on it
00:23:28 DMCA Requests to the scrapers
00:24:45 Defining your SEO priorities
00:26:31 Is SEO the best method for you to connect with your customer?
00:27:52 Bring your SEO in house if it’s that important
00:29:10 Use Free SEO Consultations as Sales tools
00:30:00 Beware Black Hat SEO
00:32:05 Don’t forget the human aspect
00:33:59 Avoid Competitive Keyword Battles
00:35:26 SBS 162 Outtro

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