Why is infinite scroll BAD for SEO?

Infinite scroll is common on websites, but did you know it can be bad for SEO! Bruce Clay explains why in this Ask Us Anything video!

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Here’s the full question: “As a front-end developer, my mission is to design beautiful and user friendly websites for my clients. I’ve been getting a handful of requests to design websites incorporating infinite scroll. As much as I want my clients to get what they want, I do not want to set them up for failure and I’ve read that infinite scroll is bad for SEO. So my question is: Why is infinite scroll bad for Search Engine Optimization and should I discourage my clients from requesting infinite scroll websites?”



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